Month: July 2021

Customer Service

Keep customers happy by going digital

Small-business owners can attract and delight new customers by improving digital operations, writes columnist Mark Tina. Utilize new channels to…

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Business Services

Get connected with your community by giving back

By taking an active role in a community, small-business owners can make a positive impression on potential customers. Dana Rankin,…

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Sales and Marketing

Look beyond the numbers to diagnose sales problems

Sales goals and numbers have value in and of themselves, but they should also prompt deeper questions and introspection, writes…

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Leadership

Transformative leaders can overcome disruption

Companies need transformative leaders with the emotional intelligence to navigate social and political disruptions and close the talent gap, writes…

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Productivity Tools

Zoom meetings are getting better — here’s how

Zoom and other videoconferencing platforms are looking to improve the experience, whether through noise cancellation, placing participant's voices on an…

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Business Services

7 ways to attract more customers

To get a new marketing program off the ground, Heather Kortokrax of TruNorth Landscaping explains how to bring in more…

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Entrepreneurship

Data can show you the path to more revenue

Entrepreneurs often end up in a cycle of gathering data without taking action, analyzing the wrong data or expecting different…

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Advanced Technology

Magnetized concrete slabs could recharge EVs on the go

The Indiana Department of Transportation is partnering with researchers from Purdue University and Germany-based company Magment to develop magnetized cement…

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Entrepreneurship

How to take risk with confidence

Fear doesn't have to determine whether entrepreneurs take risks, as the right risk brings new opportunities and partnerships, says Andre…

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Startup

What do investors look for in a business plan?

Potential investors want a business plan to convince them they'll get a solid return, serial entrepreneur Dave Lavinsky writes. Lavinsky…

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Digital Marketing

How to get social media traction with a limited budget

Sahail Ashraf offers three principles to follow for high-impact, low-budget social media marketing, including having a hyper-defined target audience and…

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Healthcare

20 ways your body is telling you to be more active

Poor sleep, high blood pressure, lower back pain and mood swings are among 20 possible signs that a person is…

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Leadership

True leaders empower the people around them

One difficult-yet-crucial leadership skill to learn is being able to let go and empower people in areas in which you…

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Leadership

How do things get done? Look at approval workflows

Approval workflows can keep projects moving by establishing processes, rules and expectations that can reduce mistakes and allow everyone to…

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Arts & Literature

Good writing starts with timing, outlining

You can improve your writing by simply doing it more often, blocking out time for writing and creating outlines to…

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