Sales and Marketing

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Keyword use, click tracking and recognizable graphic design are some of the ways companies can update their LinkedIn accounts, advises…
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

Questions regarding reporting metrics, campaign performance and brand safety should guide businesses in choosing a marketing platform. "[I]t will not…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE

5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE

Brands should use the metaverse to create a protopian future, one that works toward solving society's injustices and inequalities, writes…
Marketing automation to close in on $4.7B globally by 2028

Marketing automation to close in on $4.7B globally by 2028

The worldwide marketing automation market is expected to reach $4.71 billion by 2028, up from $2.75 billion in 2021, and…
Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…
The Five Biggest Marketing Tech Trends In 2022

The Five Biggest Marketing Tech Trends In 2022

Companies can improve their marketing by expanding the use of artificial-intelligence marketing as well as mixed reality and hyper-personalization, but…
The Role of Digital Out-of-Home Advertising in the Endemic Era

The Role of Digital Out-of-Home Advertising in the Endemic Era

Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…
3 Ways to Enter the Future of Digital Marketing & Interactivity

3 Ways to Enter the Future of Digital Marketing & Interactivity

Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…
Marketers experimenting with Reels are figuring out how to drive lower-funnel results

Marketers experimenting with Reels are figuring out how to drive lower-funnel results

Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…
5 Tips To Engage Your Overlooked Content Creation Force

5 Tips To Engage Your Overlooked Content Creation Force

Employees can be a great source of content creation to help fill any content gaps, writes Jodi Harris, Content Marketing…
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…
Jessica Alba on Honest Beauty’s first concealer, ‘clean-washing’ and TikTok

Jessica Alba on Honest Beauty’s first concealer, ‘clean-washing’ and TikTok

Influencers are key to building beauty brand trust because they tend to have an authentic relationship with consumers, said Jessica…
Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands

Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands

Dior recently launched a four-day campaign on WhatsApp that invited followers to interact with a chatbot representing K-pop superstar and…
3 Steps Toward a Powerful Web3 Marketing Strategy

3 Steps Toward a Powerful Web3 Marketing Strategy

The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While crafting a…
TikTok isn’t a social media platform, according to TikTok

TikTok isn’t a social media platform, according to TikTok

TikTok's Khartoon Weiss has created a buzz by saying that TikTok is an entertainment platform, not a social platform. The…
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