Sales and Marketing
How many YouTube subscribers you need to start making money
23 October 2022
How many YouTube subscribers you need to start making money
Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into…
5 Ways Programmatic Advertising Can Benefit Your Brand
22 October 2022
5 Ways Programmatic Advertising Can Benefit Your Brand
The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through…
Meta, Google and Snap execs on how they’re prepping advertisers for the cookie-less world
22 October 2022
Meta, Google and Snap execs on how they’re prepping advertisers for the cookie-less world
Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to…
How To Make LinkedIn Your Top Social Media B2B Marketing Platform
20 July 2022
How To Make LinkedIn Your Top Social Media B2B Marketing Platform
Keyword use, click tracking and recognizable graphic design are some of the ways companies can update their LinkedIn accounts, advises…
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
9 July 2022
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
Questions regarding reporting metrics, campaign performance and brand safety should guide businesses in choosing a marketing platform. "[I]t will not…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
8 July 2022
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Brands should use the metaverse to create a protopian future, one that works toward solving society's injustices and inequalities, writes…
Marketing automation to close in on $4.7B globally by 2028
21 June 2022
Marketing automation to close in on $4.7B globally by 2028
The worldwide marketing automation market is expected to reach $4.71 billion by 2028, up from $2.75 billion in 2021, and…
Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns
21 June 2022
Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns
Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…
The Five Biggest Marketing Tech Trends In 2022
31 May 2022
The Five Biggest Marketing Tech Trends In 2022
Companies can improve their marketing by expanding the use of artificial-intelligence marketing as well as mixed reality and hyper-personalization, but…
The Role of Digital Out-of-Home Advertising in the Endemic Era
30 May 2022
The Role of Digital Out-of-Home Advertising in the Endemic Era
Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…
3 Ways to Enter the Future of Digital Marketing & Interactivity
29 May 2022
3 Ways to Enter the Future of Digital Marketing & Interactivity
Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…
Marketers experimenting with Reels are figuring out how to drive lower-funnel results
27 May 2022
Marketers experimenting with Reels are figuring out how to drive lower-funnel results
Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…
5 Tips To Engage Your Overlooked Content Creation Force
26 May 2022
5 Tips To Engage Your Overlooked Content Creation Force
Employees can be a great source of content creation to help fill any content gaps, writes Jodi Harris, Content Marketing…
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach
25 May 2022
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach
Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…
Jessica Alba on Honest Beauty’s first concealer, ‘clean-washing’ and TikTok
25 May 2022
Jessica Alba on Honest Beauty’s first concealer, ‘clean-washing’ and TikTok
Influencers are key to building beauty brand trust because they tend to have an authentic relationship with consumers, said Jessica…