Sales and Marketing

Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into…

The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through…

Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to…

Keyword use, click tracking and recognizable graphic design are some of the ways companies can update their LinkedIn accounts, advises…

Questions regarding reporting metrics, campaign performance and brand safety should guide businesses in choosing a marketing platform. "[I]t will not…

Brands should use the metaverse to create a protopian future, one that works toward solving society's injustices and inequalities, writes…

The worldwide marketing automation market is expected to reach $4.71 billion by 2028, up from $2.75 billion in 2021, and…

Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…

Companies can improve their marketing by expanding the use of artificial-intelligence marketing as well as mixed reality and hyper-personalization, but…

Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…

Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…

Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…

Employees can be a great source of content creation to help fill any content gaps, writes Jodi Harris, Content Marketing…

Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…

Influencers are key to building beauty brand trust because they tend to have an authentic relationship with consumers, said Jessica…