Keyword use, click tracking and recognizable graphic design are some of the ways companies can update their LinkedIn accounts, advises…
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Content Strategy and Marketing
Employees can be a great source of content creation to help fill any content gaps, writes Jodi Harris, Content Marketing…
Read More » Nicole Penn, president of EGC Group and co-founder of Raydeus Local, writes that companies need to take advantage of TikTok's…
Read More » Business owners looking to improve their content and reduce creation time can try forming a clear strategy, audit current content…
Read More » Canva is showcasing how its design tool contributes to the success of its clients with a global business-to-business campaign that…
Read More » Nearly 50% of marketers polled by HubSpot believe Instagram provides the highest return among social platforms, while 79% have used…
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Mia McPherson outlines five content formats that can help marketers improve personalization, as explained in a report from Gartner. McPherson…
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Well-planned content, the right keywords and storytelling are among six ways to improve small-business search rankings, marketing experts say. They…
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Brands that responded to the pandemic with on-the-fly content can plan for 2022 success by remaining agile while listening to…
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YouTube's e-commerce features, calls to action and branding capabilities have the potential to generate leads and sales, marketer Anna Sonnenberg…
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Marketers can use four types of user-generated content to refresh their social strategies: reviews to provide social proof, tagged videos…
Read More » Content creators can easily overcome writer's block and generate ideas that resonate with readers by asking "who cares?" as a…
Read More » Ten content marketing trends for marketers to watch in 2022 are displayed in this infographic with insights and tips provided…
Read More » Syntax Marketing Director Matt Royse offers five ways for writers to be successful with their content marketing posts, including focusing…
Read More »Video content can help communications professionals expand their reach and deliver complex and timely information in an easily digested format,…
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