Content Marketing

Content Strategy and Marketing

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Keyword use, click tracking and recognizable graphic design are some of the ways companies can update their LinkedIn accounts, advises…

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5 Tips To Engage Your Overlooked Content Creation Force

Employees can be a great source of content creation to help fill any content gaps, writes Jodi Harris, Content Marketing…

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A guide to TikTok marketing strategy

Nicole Penn, president of EGC Group and co-founder of Raydeus Local, writes that companies need to take advantage of TikTok's…

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9 Strategies to Make Content Creation Effective and Enjoyable

Business owners looking to improve their content and reduce creation time can try forming a clear strategy, audit current content…

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Canva’s first global ad campaign asks ‘what will you design today?’

Canva is showcasing how its design tool contributes to the success of its clients with a global business-to-business campaign that…

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Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Nearly 50% of marketers polled by HubSpot believe Instagram provides the highest return among social platforms, while 79% have used…

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5 content formats to boost personalization

Mia McPherson outlines five content formats that can help marketers improve personalization, as explained in a report from Gartner. McPherson…

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Experts boil down small-business search to 6 steps

Well-planned content, the right keywords and storytelling are among six ways to improve small-business search rankings, marketing experts say. They…

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3 ways to deliver relevant content in 2022

Brands that responded to the pandemic with on-the-fly content can plan for 2022 success by remaining agile while listening to…

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Turn YouTube into a lead and sales generator

YouTube's e-commerce features, calls to action and branding capabilities have the potential to generate leads and sales, marketer Anna Sonnenberg…

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4 types of user content to perk up social strategies

Marketers can use four types of user-generated content to refresh their social strategies: reviews to provide social proof, tagged videos…

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Ask this key question to overcome writer’s block

Content creators can easily overcome writer's block and generate ideas that resonate with readers by asking "who cares?" as a…

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10 trends for content marketers

Ten content marketing trends for marketers to watch in 2022 are displayed in this infographic with insights and tips provided…

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5 secrets to content marketing success

Syntax Marketing Director Matt Royse offers five ways for writers to be successful with their content marketing posts, including focusing…

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Simple steps to mastering video production

Video content can help communications professionals expand their reach and deliver complex and timely information in an easily digested format,…

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