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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

The Crawl, Walk, Run of AI in the Advertising Creative Process

**The Rapid Rise of Generative AI: A New Era in Technology and Media** The swift ascent of generative AI (GenAI)…

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Where will TikTok users go if it gets banned?

If TikTok gets banned in the US, the most popular choices by users to migrate to instead are, in order,…

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Group pushes digital transformation to close gap between Sabah, peninsula SMEs

“Marketing through social media can enable small businesses to save costs and have a broader reach to people, not just…

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Look to these tools, tips to improve social media posting

While many small-business owners know it's critical to be involved in social media to build their companies, it is challenging…

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What makes a marketing campaign successful?

Laurie Wang, in a recent YouTube video, goes for an exploration that shuns the theoretical and plunges headfirst into the…

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What a potential U.S. TikTok ban means for your social media strategy

TikTok faces yet another potential challenge from the U.S. government. The House today passed a bill, the Protecting Americans from Foreign…

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How many YouTube subscribers you need to start making money

Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into…

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Meta, Google and Snap execs on how they’re prepping advertisers for the cookie-less world

Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to…

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Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…

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The Role of Digital Out-of-Home Advertising in the Endemic Era

Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…

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3 Ways to Enter the Future of Digital Marketing & Interactivity

Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…

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Marketers experimenting with Reels are figuring out how to drive lower-funnel results

Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…

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Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…

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Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands

Dior recently launched a four-day campaign on WhatsApp that invited followers to interact with a chatbot representing K-pop superstar and…

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TikTok isn’t a social media platform, according to TikTok

TikTok's Khartoon Weiss has created a buzz by saying that TikTok is an entertainment platform, not a social platform. The…

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