While many small-business owners know it's critical to be involved in social media to build their companies, it is challenging…
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.
Laurie Wang, in a recent YouTube video, goes for an exploration that shuns the theoretical and plunges headfirst into the…
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TikTok faces yet another potential challenge from the U.S. government. The House today passed a bill, the Protecting Americans from Foreign…
Read More »Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into…
Read More »Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to…
Read More »Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…
Read More »Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…
Read More »Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…
Read More »Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…
Read More »Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…
Read More »Dior recently launched a four-day campaign on WhatsApp that invited followers to interact with a chatbot representing K-pop superstar and…
Read More »TikTok's Khartoon Weiss has created a buzz by saying that TikTok is an entertainment platform, not a social platform. The…
Read More »Twitter's "Buy Now" button kicked off true social commerce in 2014 and the metaverse is taking digital retail to new…
Read More »An Unsupervised survey of more than 800 marketers revealed 63% believe it's important to be involved in cryptocurrency and augmented…
Read More »Marketers can improve digital brand awareness by using content to nurture audiences and by ensuring branding across social channels is…
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