Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

Facebook is developing "Basic Ads," a format that uses fundamental viewing and engagement metrics rather than user information for measurement,…

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The Role of Digital Out-of-Home Advertising in the Endemic Era

Out-of-home (OOH) advertising has been around for centuries -- that's because it's managed to continuously adapt to changing trends, new…

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3 Ways to Enter the Future of Digital Marketing & Interactivity

Interactivity has become one of the most effective tactics for engaging customers, especially as digital marketers face consumer privacy laws…

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Marketers experimenting with Reels are figuring out how to drive lower-funnel results

Experts recommend that brands enter partnerships with skilled creators on Instagram Reels who are adept at editing and use TikTok…

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Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

Businesses can now send recurring notifications via Messenger such as sales alerts, newsletters and updates to consumers who have opted…

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Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity for brands

Dior recently launched a four-day campaign on WhatsApp that invited followers to interact with a chatbot representing K-pop superstar and…

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TikTok isn’t a social media platform, according to TikTok

TikTok's Khartoon Weiss has created a buzz by saying that TikTok is an entertainment platform, not a social platform. The…

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The metaverse, social commerce and what’s next for digital retail

Twitter's "Buy Now" button kicked off true social commerce in 2014 and the metaverse is taking digital retail to new…

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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]

An Unsupervised survey of more than 800 marketers revealed 63% believe it's important to be involved in cryptocurrency and augmented…

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How to boost your brand awareness online

Marketers can improve digital brand awareness by using content to nurture audiences and by ensuring branding across social channels is…

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How to Stop Writing Average Emails: 16 Quick Tips

Improve your emails by sticking to one subject, writing in short, simple sentences, focusing on the recipient's needs and staying…

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How to boost your brand awareness online

Marketers can improve digital brand awareness by using content to nurture audiences and by ensuring branding across social channels is…

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The Power of Influencer Marketing

Social media influencers who create video- and audio-based content with their personal touch can often be more effective for media…

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How Twitter plans to add its next 100 million users

Twitter is striving to increase its daily active users by 100 million as of the end of next year, an…

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Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

The Twitter Trends 2022 report, which is based on Twitter's analysis of "billions of tweets" from the past two years,…

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