Report: 53% of social logins are fake
53% of Social Media Logins Are Fraud, Reports Arkose Labs
Aug 27 2019 | 12:00 AM
San Francisco: Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse.
By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters and the global drug trade. While the digital economy has led to a globally connected ecosystem, one unintended consequence of this digital growth has been the rapid increase in fraud and online abuse. It has never been easier to connect with people worldwide on social media, gaming platforms or on digital marketplaces – and it has never been easier to launch large-scale automated, organized attacks on businesses from across the globe.
Marketing Technology News: Merkle Reports 68% of Marketers Rely on Email Marketing to Acquire Customer Data
The Arkose Labs Q3 Fraud and Abuse Report analyzed over 1.2 billion transactions spanning account registrations, logins and payments from financial services, e-commerce, travel, social media, gaming and entertainment industries, in real time, to provide insights on the evolving threat landscape. The report found that one in 10 transactions are attacks, ranging from automated bots to malicious humans.
“We are in an era where online identity, intent, business, metrics and content can all be faked. This can have serious security and ﬁnancial repercussions for any business with an online presence, especially as they try to balance risk management with the delivery of exceptional customer experience,” said Kevin Gosschalk, CEO of Arkose Labs. “Meanwhile, the risk landscape is quickly becoming increasingly complex because fraudsters have easy access to sophisticated tools and resources. This means that they can tweak their attack patterns as long they remain profitable.”
The Philippines is the Top Attack Originator
According to the report, the U.S., Russia, the Philippines, UK and Indonesia have emerged as the top originators of attacks, with the Philippines as the single biggest attack originator for both automated and human driven attacks and the U.S. a distant second.
Of the 1.2 billion transactions analyzed, automated attacks represent the bulk of the traffic, ranging from large-scale account validation attacks, to bots blocking seats on an airline to scripted attacks that scrape user data and inventory. Further analysis found that most attacks from China (59.3%) are human-driven, which is more than four times higher than the U.S., Russia, the Philippines, and Indonesia.
“Fraudsters are motivated by financial gain and they will continue to deploy malicious techniques as long as there is money to be made. Sometimes fraudsters have to rely on humans to carry out attacks. These attacks cost more, but the value they can extract from the attack makes the investment worthwhile,” said Vanita Pandey, VP Strategy at Arkose Labs. “Developing economies are quickly becoming fraud hubs because they have easy access to sophisticated tools, cheap manual labor and good economic incentives associated with online fraud.”
Marketing Technology News: Ario Technologies Raises $2 Mn Funding to Be Used for Its Augmented Reality SaaS Platform
Social Media Fraud is Skyrocketing
Social media platforms are becoming increasingly influential in the digital economy, allowing consumers to connect with others, share personal information and opinions, make buying decisions, write reviews and consume information.
From account takeover attacks, to fraudulent account creation attacks, to spam and abuse, social media platforms see a variety of attacks from bots as well as organized malicious humans. However, more than 75% of attacks on social media are automated bot attacks.
Unlike other industries, account takeover attacks are more common for social media, with logins twice as likely to be attacked than account registrations. This is driven by the fraudsters looking to harvest rich personal data from the accounts of legitimate users.
“The extremely high attack rate on social media logins is indicative of the value placed on the data fraudsters extract from compromised social accounts,” said Gosschalk. “Because more than 50% of social media logins are fraud, we know that fraudsters are using large-scale bots to launch attacks on social media platforms with the goal of disseminating spam, stealing information, spreading social propaganda and executing social engineering campaigns targeting trusting consumers.”
Marketing Technology News: PROS Acquires Travelaer SAS, Improves Digital Transformation for Airline Industry
Technology Companies Heavily Targeted by Human Driven Fraud
The technology segment is heavily targeted by human click-farms and sweatshops, which employ a large group of low-paid workers hired speciﬁcally to make fraudulent transactions or create fake accounts. According to the report, 43% of all attacks on tech companies are human-driven and account registrations for tech companies are four times more likely to be attacks than logins.
“Technology companies who offer a ‘freemium’ model with quick, frictionless onboarding for new customers are attractive targets for fraudsters looking to.