Small Businesses Adapt to Digital Shift Amid Competitive Market
KUALA LUMPUR, Jan 23 — Small and medium-sized enterprises (SMEs) across Malaysia are increasingly embracing digital tools to remain competitive in a rapidly evolving business landscape.
Business owners say the shift towards online sales, digital payments, and social media marketing has become essential as consumer behaviour continues to change. Many SMEs have adopted e-commerce platforms and delivery services to expand their reach beyond traditional brick-and-mortar operations.
However, challenges remain, particularly for micro-businesses with limited resources and digital skills. Rising operational costs, platform fees, and cybersecurity risks have added pressure on small business owners navigating the digital space.
In response, government agencies and private organisations have introduced training programmes and grants aimed at supporting digital adoption among SMEs. Industry players believe that sustained guidance and affordable access to technology are key to long-term success.
Analysts note that businesses that adapt early and invest in digital capabilities are more likely to survive and grow, while those that resist change risk being left behind in an increasingly competitive market.
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