IPPTAR to lead AI literacy push beyond newsrooms
By Amalina Kamal, Aliza Shah
KUALA LUMPUR: The Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) will play a pivotal role in extending AI literacy and digital media transformation beyond newsrooms.
Communications Minister Fahmi Fadzil said the institute, which falls under the purview of the ministry, has been tasked with reviewing and adapting AI training modules for broader application across sectors.
Fahmi said this cross-sector collaboration was vital as Malaysians increasingly consume content through evolving formats and platforms, requiring institutions beyond the media to rethink how they engage with the public. The minister said this during Google's "Project Sigma: Engaging Malaysian Gen Z for news" event.
"The focus of Project Sigma may be on media organisations, but we recognise that any agency or body with its own audience must adapt to shifting audience behaviours," he said.
Fahmi added that the government's broader aim was to ensure AI tools, while beneficial, were used responsibly and ethically, particularly in journalism and public communications.
"This is about preparing organisations and individuals for an evolving information landscape," he said.
Project Sigma, launched by Google in collaboration with the Communications Ministry, was designed to support Malaysian newsrooms and content creators in exploring AI tools and digital storytelling formats suited to evolving media consumption habits.
Kickstarted last year, the project involved six Malaysian media organisations in a pioneering initiative that has brought Gen Z talents into the heart of news production, reshaping how the new generation engages with journalism.
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